Thursday, July 14, 2016

VIDA: Art on Clothing!

Printing art on clothing has taken a new leap forward with an innovative company, VIDA, which I recently discovered. VIDA was founded in 2015 by Umaimah Mendro, a woman born in a village in Pakistan, who formerly worked for Microsoft. Based in San Francisco, VIDA deals directly with artists to put their work on high-quality clothing. They sell only on-line, cut out the middleman, and pay a true living wage to the producers of the clothing.

Montezuma Quail top
(All art by Narca)

At this time, their manufacturing partners are located in Florida, India, Pakistan, and Sri Lanka, and they plan to expand to other countries. Funds generated by the sale of clothing support literacy programs for their workers in poor countries.

45,000 designer/artists from 500 cities in Europe, Asia, Latin America, and North America are now part of the VIDA program!

Hummingbird Joy

VIDA's clients are primarily women who appreciate fine design and are also concerned with their impact on the world. Their line of products include silk and modal tops and three styles of scarves. Contributing artists include designers associated with Vogue and Elle magazines. I feel honored to be included in such company!

Here are a more few examples of the art-clothing you can buy from VIDA:

Singing the Blues

Bluethroats, Baby!


Juniper Hairstreak

Kick Up Your Heels!

If you'd enjoy wearing or gifting high-impact art on clothing, here's the link to VIDA!